SAMSUNG Q-Series Soundbar

Sound you can feel

For the launch of Samsung’s Q-Series soundbar, we created two films that visualised the feeling of sound.
Using flowing sound ribbons wrapping around people, this first captured how sound moves beyond hearing to something you can physically feel.
By experimenting with multiple AI models, I generated more than 200 images and 80 motion pieces, exploring which tools could capture the tactile movement of sound most accurately.

This second film, we used cymatic patterns, shapes formed by vibration, to represent the purity and depth of Samsung’s audio experience.
We experimented with multiple AI models to find the right balance between realism and rhythm, refining hundreds of tests until the motion felt alive and true to sound itself.